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Calzedonia Finanziaria S.A. Belgium Branch, with registered office at Avenue Louise 283/24, 1050 Bruxelles, VAT number BE0838055452, makes discounts, advantages, and services available to customers who wish to benefit from them at "Calzedonia" stores (both direct and affiliated ones participating in the initiative) and on the website www.calzedonia.com.

To benefit from these advantages, it is necessary to become a holder of the Calzedonia loyalty card: the issuance of the Calzedonia loyalty card (hereinafter the "Card") and its use are governed by the following conditions (hereinafter also the "Rules"), which the "Recipient Customer" must read carefully.

The activation of the Card, in the manner described in point 6 below, implies the Customer's acceptance of these Rules.

Calzedonia Finanziaria S.A. Belgium Branch reserves the right to periodically modify, even partially, these conditions, and it will inform the Customers about it per e-mail at least 10 days before the modifications will come into force. The modifications will come into force 10 (ten) consecutive days after their publication on www.calzedonia.com.

In the event that the Customer does not accept the changes made, they will have the right to cancel their registration, a right which, however, they are entitled to at any time as specified below.

The use of the Card, after the modifications have come into force, entails in any case the acceptance, by conclusive actions, of the changes made.

CALZEDONIA Finanziaria S.A. Belgium Branch also reserves the right to suspend, temporarily or permanently, at any time, this loyalty program, without the Customer having any grounds for complaint in this regard or being entitled to any compensation or claim (subject only to the respect of the rights already acquired by participants up to that moment), giving notice thereof per e-mail at least 10 days before the suspension will come into force and by announcing this on its website www.calzedonia.com and/or at the points of sale participating in the initiative.

These Rules are always available for consultation at www.calzedonia.com.

1. Promoter

Calzedonia Finanziaria S.A. Belgium Branch, with its registered office at Avenue Louise 283/24, 1050 Brussels, VAT number BE0838055452.

2. Participation channels

All "Calzedonia" branded stores, whether managed directly by CALZEDONIA Finanziaria S.A. Belgium Branch (so-called "direct stores") or affiliated and, therefore, managed by other legal entities (so-called "affiliated stores"), that participate in the initiative by displaying the relevant advertising and informational material. The list of stores participating in the initiative can be viewed on the e-commerce website www.calzedonia.com.

3. Territory

Belgium national territory.

4. Type / Name / Purpose of the initiative / Duration

This is a promotional initiative consisting of a loyalty program that grants exclusive benefits to holders of the digital card called "Calzedonia Lover" (hereinafter also the "Card"). The purpose of the initiative is to build customer loyalty through a loyalty program that grants benefits to Customers who hold the "Calzedonia Lover" card. Without prejudice to what is specified in the introduction, in point 7 ("Operating Methods") and in point 9 ("Interruption of the program – Card Deactivation – Miscellaneous"), the "Calzedonia Lover" card is valid for an indefinite duration, unless suspended, deactivated, or terminated in accordance with these Rules.

5. Target Audience

Adult end customers who hold the Card according to the registration and operating methods indicated below.

6. Registration Methods

The Card may be issued to the Customer in digital format directly at the point of sale by accessing the website www.calzedonia.com/loyaltylanding or by contacting customer care.
Registration for the "Calzedonia Lover" loyalty program will require the creation of a specific "Calzedonia Lover" account that will allow the Customer to access their personal page on the brand's e-commerce site.
The registration systems will prevent minors from subscribing to the "Calzedonia Lover" loyalty program. Activation/registration takes place in compliance with privacy regulations. The Calzedonia Lover Card is personal and non-transferable. Each Customer may not activate more than one Card during its validity and CALZEDONIA Finanziaria S.A. Belgium Branch reserves the right to refuse, suspend, or cancel duplicate, incomplete, inaccurate, or irregular registrations. The Calzedonia Lover Card is for private and non-commercial use only.
The Customer may freely request to be removed from the loyalty program at any time by contacting customer care, or by accessing the website www.calzedonia.com/loyaltylanding.

7. Operating Methods

The Card will give the customer the opportunity to benefit from discounts, promotional operations, and dedicated special initiatives, which will be appropriately advertised and communicated from time to time. Benefits are subject to the specific conditions communicated for each offer and, where applicable, to availability. The Customer may take advantage of the dedicated benefits simply by showing their Card to the store staff or by accessing the dedicated area on the website www.calzedonia.com or through the specific APP. Every communication inherent to participation in the loyalty program and strictly essential to the provision of the services related to it (such as, by way of example, confirmation of successful registration/cancellation, attribution of dedicated discounts or reserved gifts) must be understood as necessary for the execution of the program itself. Therefore, by accepting these rules, the Customer consents to receiving such communications which will be sent to the contact details provided in the program registration form. Refusal to receive such communications will make it impossible for CALZEDONIA Finanziaria S.A. Belgium Branch to carry out the program and provide the services connected to it. Any refusal expressed during the course of the program will lead to its automatic interruption.

8. Benefits

Customers holding the Calzedonia Lover Card will be able to benefit from numerous discounts, promotional operations, prize operations, and dedicated special initiatives, which will be appropriately advertised and communicated from time to time.
The Customer may only take advantage of the dedicated benefits upon presentation of their Card.
In particular, the following discounts are defined as of now:

• Free shipping on certain e-commerce purchases;
• E-commerce returns at a discounted price (1,95 euro);
• 20% discount on the Customer's birthday, which are valid for 31 days from the date of the birthday and cannot be combined with sales and other promotions.

9. Program Interruption – Card Deactivation - Miscellaneous

CALZEDONIA Finanziaria S.A. Belgium Branch reserves the right to modify, suspend, or interrupt the Calzedonia loyalty program and its related services at any time and at its own discretion.

Notice of such modifications, suspensions, or interruptions will be given by e-mail to the Customers, inserting a suitable notice on the website www.calzedonia.com and/or at the participating points of sale.

Without prejudice to any other right provided by law, including the right to compensation for damages, CALZEDONIA Finanziaria S.A. Belgium Branch may revoke the Customer's right to use the Card and deactivate it in case of use of the Card in violation of the conditions set out in these Rules or in case of abusive use or use detrimental to the image and brand "Calzedonia".

Furthermore, subject to prior notice, CALZEDONIA Finanziaria S.A. Belgium Branch reserves the right to deactivate the Card and the related activation/registration in case of non-use of the Card or Customer inactivity for a period exceeding 5 years. In the event of revocation and deactivation, the Customer will no longer be able to enjoy the benefits and services of the Calzedonia loyalty program.

CALZEDONIA Finanziaria S.A. Belgium Branch is not responsible for any direct or indirect consequences connected to malfunctions of the loyalty program that do not depend on its own will.

CALZEDONIA Finanziaria S.A. Belgium Branch is not responsible for any fraudulent, improper, or abusive use of the Card by the Customer or by third parties.

10. Information on the Processing of Personal Data

For information on personal data processed for the participation in the loyalty program, please refer to the Privacy Policy link, paragraph “Why do we process your data?”, “Calzedonia Lover Loyalty Program”.

11. Contacts

The Customer may freely request to be removed from the loyalty program at any time by contacting customer care at the e-mail address hello@calzedonia.com, or by accessing the website https://www.calzedonia.com/be/en/loyaltylanding/.
For any other information relating to the Calzedonia Lover Card, the Customer can consult the website www.calzedonia.com, contact customer care at the e-mail address hello@calzedonia.com, or visit any "Calzedonia" point of sale participating in the initiative.

Last Update: 22/05/2026