Our approach to artificial intelligence

We believe in innovation as a means of improving how we tell the story of our products and our brand. With this in mind, some content on this website may be created or enhanced with the support of artificial intelligence (AI) systems.
These tools are always used as part of human-supervised activities, with the aim of providing clear, accurate content that is consistent with the experience we want to offer our customers. Some textual, visual and audio content may therefore be enhanced or modified with the support of these technologies.
When an image or video is accompanied by the AI icon, it means that the content has been retouched or modified using AI tools, for example to create settings, improve visual quality, or carry out other creative and graphic enhancements.
AI is used exclusively for illustrative, aesthetic or presentation purposes and is not intended to modify or alter the essential characteristics of the products shown. We are committed to ensuring that relevant information and distinctive characteristics are represented accurately and reliably.