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Franchising

Calzedonia sales strategies have been extremely successful in the market: a reliable worldwide sales franchising network, based on stores with a fresh and attractive image, able to meet the needs of a wide range of consumers.

An exclusive and reliable partnership

The Calzedonia franchising agreement has been confirmed to be in full compliance with the law of the national regulatory association.

Full backup

Calzedonia will assist you before and after the opening of your retail store, with its highly qualified and experienced staff. Area/District Managers (approximately 1 person every ten shops) will regularly visit your store to provide assistance and advise you, in accordance with the company’s policies.

Tecnology at your disposal

A very simple informatic system makes possible to re-assort your shop within three days from the order. You can also consult sales statistics in real time directly on your computer, verify warehouse availabilities and promptly communicate with the company by email.

A successful strategy

Calzedonia supports your business because we will help you to select only retail stores in prime locations, in either pedestrian or high traffic areas, in cities or towns with at least 30,000 inhabitants. The optimum store size is 50 to 60 square metres (in addition to a small area at the back).

Nationwide advertising

In addition to catalogues, shop window material, posters and other store materials, Calzedonia will provide nationwide advertising campaigns.

A profitable investment

Calzedonia guarantees suitable technical and practical training to open and launch your retail business: our training programme includes a theoretical preparatory course managed directly by the company, followed by a period of apprenticeship in the training store nearest to you, to help you to understand better the range of articles available and sales organisation. Furthermore, Calzedonia organises periodic meetings to provide professional updates, during which you can discuss with the company representatives and the other franchisees, improving your professional knowledge and sales skills. A medium sized retail store, managed by efficient staff, is able to realize a yearly average turnover in amount of 370,000 Euro.

A reliable investment

1,000 Euro approximately per square metre is the cost of the store realisation (excluding retail store design project, transport and installation of furniture) payable at 30 days from the opening date, month end; this cost can be financed through leasing. The I. T. system can be rented, with the payment of a monthly fee for each cash register.

Required guarantees

A bank guarantee of 31,000 euro issued on behalf of Calzedonia to covering the obligations under the agreement, is to be provided before opening the store.