|Browsing our website
While you visit our sites, the computer systems used to operate them
acquire some data (e.g. IP addresses, domain names, URIs) whose
transmission is implicit and necessary for the Internet to function.
Calzedonia uses this data for the sole purpose of allowing users to
browse and obtain anonymous statistical information on the use of
the sites and to check their correct functioning or to ascertain
responsibility in the event of IT crimes.
The need to allow users to browse the sites. Calzedonia's legitimate
interest in ensuring the proper functioning of IT systems and in
proceeding with the investigation of alleged IT crimes (also on the
basis of the existence of a legal obligation).
The newsletter is a promotional and advertising communication sent
to users who request to receive it through a specific online form.
On some of our sites, subscribing to the newsletter implies the
sending of promotional communications that are not generalized, but
targeted based on the language, gender and country of origin of the
person concerned. This means that we process the data we receive in
order to divide the subscribers into distinct groups by language,
gender and country of origin so that the newsletter sent is as close
as possible to what you have requested and which may be of interest
Your consent. We will use the data requested in the registration
form only with your authorization. At any time, you can withdraw
your consent by writing an email to firstname.lastname@example.org.
Data you will provide us with will be used to process your purchase
orders and related activities (shipment of goods, billing, payment
processing, delivery etc.).
The need to execute the contract of sale of products.
We provide you with an assistance service (via chat, telephone,
email) for all your needs related to the purchase of our products or
the use of our services. In some cases, we may ask you for your
personal data when this is necessary to respond to the requests you
make to our Customer Care.
The need to execute the contract for the sale of products or
pre-contractual measures adopted on the basis of your request.
To use the chat support service, we will ask you to provide your
name and email address: these data are required on the basis of our
legitimate interest in preventing the so-called "Chat spam"
|Surveys on your degree of satisfaction
To ascertain the level of satisfaction of our services and products.
Your marketing consent. We will use the data you provide only with
your prior authorization, to send you questionnaires on your degree
of satisfaction in relation to our products purchased by you and /
or the services provided through Customer Care.
In some limited cases, we will appeal to Calzedonia's legitimate
Manage participation in the loyalty program in order to provide
members with discounts and other benefits provided in their favor
and, more generally, for all related contractual and administrative
The need to provide subscribers the services offered under the
By joining the program, you consent to the processing of data
necessary for the performance of the loyalty program.
Sending commercial communications through the traditional paper mail
service, email, SMS, landline and mobile phone; carrying out market
research and surveying your degree of satisfaction regarding
products relating to all the brands of the Calzedonia Group
(Calzedonia, Intimissimi, Tezenis, Signorvino).
Your consent to receive these communications will be valid for
mailings through the use of automated systems without the
intervention of an operator (e.g. email, text message), and for
traditional methods of contact (e.g. paper mail). You can always
withdraw your consent to the processing of your data for this
purpose by writing an email to email@example.com.
Pursuant to art. 130, paragraph 4, legislative decree 196/2003 and
subsequent amendments (relating to the so-called "soft spam"),
without having to acquire your express consent, we can use the
e-mail address you provided in the context of a previous purchase,
for the purpose of direct sales and / or promotion of our products
similar to those you have already purchased, provided that you do
not object to such use by sending an email to firstname.lastname@example.org
or by clicking on the appropriate link for the opposition to the
receipt of communications considered unwanted, made available in the
promotional emails sent by Calzedonia.
We will use the data you will provide us with to use individual
services (for example, data released to make purchases or data
following subscription to a loyalty program) for the so-called
"profiling", that is the analysis of the social composition of
consumers based on age, gender, country of origin, profession,
consumption habits, etc. Profiling provides for the processing of
the data that you will provide us with to create groups of consumers
divided by market segments on the basis of a minimum set of elements
(e.g. gender, country of origin), up to more advanced profiles based
on preferences, online behavior and previous purchases. This
activity has a dual purpose: to allow us to develop products and
services with characteristics in line with the preferences of our
consumers and to allow us to send you advertising communications as
close as possible to your tastes and interests. In order to better
understand your tastes and interest in our products and our
communications, we may also use automated systems that do not, in
any case, entail legal effects or other significant effects for the
Your consent. Only with your authorization will we proceed with
profiling activities. At any time, you can withdraw your consent by
writing an email to email@example.com.
|Personalized assisted sales (only for members of the loyalty
Provide a personalized assisted sales service: customers enrolled in
the loyalty program will be able to take advantage of the help and
personalized advice of our sales assistants based on information
(e.g. size, color, model) relating to purchases made in the previous
Calzedonia has a legitimate interest in providing the best customer
assistance service to customers enrolled in the loyalty program in
its stores, in line with their needs.
With regards to online purchases, verification of correspondence
between the purchasing subject and the holder of the selected means
Calzedonia's legitimate interest to prevent and combat fraud.
|Participation in events, competitions and thematic initiatives of an
extraordinary and temporary nature
We will use the data to enable you to participate in special
initiatives you wish to take part in from time to time. For each
event we will provide you with specific information that will detail
the type of data processed, the storage duration and the specific
We will only collect your data with your consent.
|Registration within restricted areas of the web community
We use your personal data to enable you to create your own reserved
area on our sites and to participate in virtual community
initiatives (e.g. creating wishlists, sharing your content with
other users through Calzedonia Group sites, purchase history,
preferences email, etc.). Registering with our web community enables
you to access many of our other services available on our website
more rapidly, but it is not a mandatory requirement to use it.
The need to execute contract registration on the websites.
|Transferring of data to third parties
Only on certain occasions we may request your authorization to
transmit your personal data to third-party companies belonging to
the fashion, luxury and retail categories for sending their
commercial communications to you. This is a possible processing
purpose, with respect to which you will always be adequately
informed and for which we will always collect your prior explicit
We will only transmit your data to third parties for marketing
purposes with your consent.
We will process the name and e-mail address of the recipient of the
Gift Card (i.e. the person who will receive it as a gift) as they
are the contact details necessary to deliver the Gift Card and to
ensure its use.
Calzedonia’s legitimate interest in guaranteeing the delivery and
use of the Gift Card to the recipient of it.
We create statistical reports and behavioral models in order to
examine - in aggregate form - the effectiveness from an economic
point of view of Calzedonia's commercial initiatives (for example
the interest in a new product) and to guide our future commercial
and promotional initiatives.
Calzedonia's legitimate interest in analyzing - in pseudonymized
form (therefore without information directly attributable to
individual customers) - customer data to obtain strategic
information relating to: customer purchasing behavior, the ways in
which customers interact with the company through the various
communication channels and the effectiveness of commercial and
promotional initiatives, in order to be able to compete with the
main operators in the sector.